BidX
BidX is an AI-driven advertising automation platform that creates and optimizes PPC and DSP campaigns for sellers and agencies on Amazon and Walmart.
What is BidX?
BidX is a marketplace advertising automation platform that manages Amazon and Walmart PPC campaigns, plus Amazon DSP, using AI to optimize keywords, bids, and budgets. It offers both self-service software and fully managed service options for brands and agencies. The company reports managing hundreds of millions in ad spend across thousands of brands.
Best known for: Full-funnel Amazon PPC and DSP advertising automation with self-service and managed options
Key features
- Automated campaign creation and bid optimization
- Amazon DSP and Amazon Marketing Cloud integration
- AI/ChatGPT-assisted keyword suggestions
- Walmart marketplace ad management
- Cross-channel support (Google, Meta, TikTok)
- Performance analytics and ROAS tracking
Who BidX is best for
- Amazon and Walmart sellers scaling PPC ad spend
- Agencies managing multiple marketplace ad accounts
- Brands wanting full-funnel (PPC + DSP) automation
Ideal team: Established marketplace brands and agencies spending several thousand dollars or more per month on Amazon/Walmart ads who want to automate bid and campaign management.
BidX pricing
Essential
$195/flat / mo
- For sellers managing up to ~$10K monthly ad spend
- Core PPC automation for Amazon
- Entry-level self-service access
Basic (Self-Service)
$295/flat / mo + 3% ad spend
- Self-service PPC automation
- Adds 3% of managed ad spend
- Free trial available
Managed Platform
$1500/flat / mo + 3% ad spend
- Platform access with guided support
- 3% of ad spend fee applies
- Hands-on onboarding
Managed Service
$3500/flat / mo + 3% ad spend
- Fully managed campaign service
- Dedicated account management
- 3% of ad spend fee applies
Costs to watch before you commit
- Every plan adds a 3% fee on total managed ad spend on top of the base subscription
- Not cost-effective below roughly $5,000/month in ad spend
- Managed plans carry a steep jump in base price versus self-service
- Higher tiers typically require annual commitments negotiated via sales
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